AI Post Verification
Here we go deep into the concepts of AI verification of posts to achieve fair and unbiased results.
Tunnl's AI-powered content verification represents a paradigm shift in influencer marketing quality assurance. By leveraging advanced language models and blockchain technology, we've created a robust, automated system that ensures brand requirements are met without compromising creator autonomy or campaign efficiency.
How AI Verification Works
Our current implementation focuses on single-post analysis, optimizing for precision and reliability. Multi-post campaigns, thread-based content, images and video are not yet supported, but are on the roadmap for the future.
Context Provided to AI
The AI model receives the following context to perform the LLM-based verification:
Offer requirements prompt set by the Brand
Full post text (including long posts exceeding 280 characters, but not threads or multiple posts)
URLs, cashtags, hashtags, and @ mentions
If the post quotes another post
The original post ID of the post being quoted is included, but not the text contained in that original post
If the post is in a reply to another post
The original post ID of the post being replied to is included, but not the text contained in that original post
It does not currently have access to:
Post comments or replies
Performance metrics such as the number of likes, views, reposts or bookmarks
Media included in a post such as images or videos
Verification Process
Upon content submission, Chainlink Functions initiates a call to a 3rd party LLM API to perform the AI verification via a Decentralized Oracle Network.
Our extensive backtesting has demonstrated the LLM's high competency in handling a wide array of verification scenarios, including:
Presence of specific statements or phrases
ie: "The post must include the following script..."
Inclusion of a certain URL
ie: "The post must contain the following link..."
Usage of $cashtags, #hashtags or @mentions
ie: "The post must include #Hashtag_Here , @Handle_Here and $TOKEN_HERE"
Various other brand-defined parameters
ie: "The post must educate viewers about the product <provide detailed product context here for the LLM to interpret>..."
Verification Timeline
To maintain content integrity, Tunnl implements a 60-minute verification period post-submission. This window prevents creators from editing their content after initial verification. A final verification occurs after the 72-hour campaign runtime, which ensures the post is still live and publicly visible before payment is sent.
Dispute Resolution
If either the brand or creator believes the AI verification output is incorrect, they can contact Tunnl within 24 hours of post submission to request a manual review. Learn how to do this here.
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