How Tunnl Tiers Work
Tunnl Tiers determine how much you can earn, including your payout caps and CPM rates.
Tunnl’s proprietary rewards algorithm calculates your earnings based on your Tier and other profile metrics, which reflects the overall quality, authenticity, and performance of your account. Higher Tiers unlock higher CPMs, bigger payout caps, and access to more campaigns.
How Tiers are Calculated
Tiers are an internal ranking system that scores every creator using multiple InfoFi metrics and account analytics. The system evaluates factors such as:
Kaito Yaps: Smart engagements and account activity
TweetScout Score & Smart Followers: Audience & account quality
X Account Analytics: Behavior patterns, engagement, & authenticity
Tunnl Offer Performance: Offer performance, completion rate, and consistency
Account Authenticity: Detection of view botting, engagement farming, or other fraudulent activity
Each of these data points feeds into Tunnl’s rewards model, which updates periodically as the algorithm evolves.
Tier Effects on Earnings
Every Tier determines two key variables:
Maximum Payout Cap: The highest possible payment per offer.
CPM Rate: The per-average-view reward rate used in payout calculations.
Both scale directly with your Tier level:
Higher Tiers → Higher base payout, larger payout caps, higher CPMs, and more campaign access.
Lower Tiers → Lower base payout, smaller payout caps, lower CPMs, and limited campaign access.
Purple / Tunnler Tiers: Limited to points-only campaigns (non-USDC).
Bronze, Silver, Gold, and Diamond Tiers: Eligible for full USDC payouts. Each tier has 3 levels with 1 being the lowest and 3 being the highest.
Improving your Tier
Tiers are evaluated periodically over a long period of time, not instantly. As your account grows and your metrics improve, your Tier and earning potential is subject to rise.
Similarly, your tier may decrease if your account is flagged for low quality content, engagement farming, using bots to inflate views or follower count, etc.
The highest quality accounts consistently post engaging content beyond just InfoFi campaigns. Tunnl rewards creators with authentic content and a true connection with their audience beyond spam/shill posts. Focus on authentic engagement, consistent content, and successful offer completion to be eligible to rank up. Do not expect your Tier to increase over short periods of time.
⚠️ Using bots, engagement farming, or other methods to inflate your account metrics will result in your tier being decreased.
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