How Payments are Calculated

Tunnl seeks to provide a fair, sustainable marketplace between brands and creators using a custom payout formula.

Payouts are calculated dynamically based on your Tier, verified average views, and campaign-specific settings.

Note that payouts may vary between campaigns based on the total budget or specific payout caps and other parameters set by the brand.

Payout Formula Summary:

1. Tier is used to determine the CPM rate, which is the amount paid per thousand average views. CPM rates increase based on tier.

2. Average views are calculated as follows:

   • To incentivize putting effort into posting high-quality authentic content, as you complete more Tunnl offers your average views will be based on the median performance of your past Tunnl offers instead of your timeline.

   • ⚠️ Using engagement farming, bots, or other techniques to artificially inflate views will be flagged and result in your account being banned or your Tier being decreased.

3. Your Tier determines your base rate and payout cap, which scale according to your verified reach. Higher tiers have higher max payouts.

4. Finally, specific campaign payout settings are applied:

   • Maximum payouts can be limited based on the total campaign budget.

   • Some brands set specific maximum payout amounts based on the goals for their campaigns.

   • Additionally, some campaigns have multipliers applied which provide increased payout rates.